Starbucks taps former Chipotle executive as global chief brand officer
Publishing timestamp: 2024-10-18 19:11:47
Summary
Starbucks appoints Tressie Lieberman as global chief brand officer to improve company's branding and turn around slumping sales in the U.S. under new CEO Brian Niccol. Lieberman has a proven track record in building strong brands and will start on Nov 4. Niccol is expected to share more details on his turnaround plans during the company's fiscal fourth-quarter earnings call on Oct. 30.
Sentiment: POSITIVE
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