Why Amazon sellers and retailers are flocking to TikTok Shop despite looming U.S. ban
Publishing timestamp: 2024-12-02 13:31:58
Summary
TikTok Shop is attracting retailers and brands to its e-commerce platform, offering low fees and discounts to sellers. Despite the potential ban, companies are investing in TikTok Shop as a new revenue stream. Retailers are flocking to the platform to reach the 170 million Americans on TikTok who shop impulsively. The platform has seen significant growth and success, with sellers embracing the opportunity for free eyeballs and sales. Despite uncertainty about its future, companies are capitalizing on TikTok Shop while they can.
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