Lego is reinventing its iconic brick sets and keeping the toy industry afloat
Publishing timestamp: 2024-12-23 08:00:01
Summary
The toy industry is facing a sales decline, but Lego is thriving with a 13% revenue jump in the first six months of the year. By diversifying its customer base and tapping into pop culture, Lego has managed to stay ahead of the curve and drive growth in the industry. Through partnerships with Formula 1 and Disney+, Lego is attracting new audiences and expanding beyond traditional retail spaces.
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Keywords: julia goldin, business, lego, netflix inc, movies, life, entertainment, breaking news: business, business news,
Source: https://www.cnbc.com/2024/12/23/lego-brick-sets-take-new-shape.html