How crazy popcorn buckets became big business for movie theaters
Publishing timestamp: 2025-02-16 09:00:01
Summary
Movie theaters have embraced commemorative popcorn buckets to drive concession purchases, create a sense of urgency to see big movies on opening weekend, and add value to the theatrical experience. The trend started in 2019 but gained momentum with the release of the "Dune: Part Two" popcorn bucket. The buckets not only help the bottom line but also enhance the overall moviegoing experience. The popularity of these specialty items has led to increased revenue for theaters and a competitive market for unique designs.
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Keywords: comcast corp, amc entertainment holdings inc, adam aron, entertainment, movies, life, walt disney co, business, business news, breaking news: business, cinemark holdings inc,
Source: https://www.cnbc.com/2025/02/16/popcorn-buckets-big-business-for-movie-theaters.html