How Walmart won over wealthy shoppers
Publishing timestamp: 2025-02-20 21:30:01
Summary
Walmart is attracting wealthier shoppers to its website and stores, with most market share gains coming from households with annual income over $100,000. The retailer has been successful in appealing to affluent customers by offering convenience, expanding brand assortment, and improving e-commerce options. This trend could benefit other parts of Walmart's business, such as advertising and its membership program Walmart+.
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Source: https://www.cnbc.com/2025/02/20/how-walmart-won-over-wealthy-shoppers.html