Disney is hoping for a box office rebound built on sequels, prequels and pixie dust
Publishing timestamp: 2024-08-10 15:00:58
Summary
Disney is focusing on existing franchises to rebuild its reputation and recapture magic at the box office. CEO Bob Iger admits to sacrificing quality for quantity in recent years and is now aiming to right the ship. The company showcased a host of theatrical films, television series, and stage productions at D23 Expo, relying heavily on beloved franchises and familiar favorites while also introducing some new content. Marvel Studios is reformatting its strategy after a decline in popularity post-"Avengers: Endgame," with a focus on big-screen releases and new heroes and villains. The article highlights upcoming releases and the excitement surrounding Disney's entertainment offerings.
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Keywords: movies, business, walt disney co, breaking news: business, entertainment, life, business news,