How Zyn helped Philip Morris International make a comeback
Publishing timestamp: 2025-01-29 13:00:01
Summary
Zyn, a nicotine pouch brand, has seen a boom in the U.S. market, providing an opportunity for parent company Philip Morris International to transition to smokeless products. The FDA has authorized the marketing and sale of Zyn products in the U.S., citing lower risk compared to cigarettes and other tobacco products. Philip Morris International is investing in expanding Zyn production facilities in the U.S. as part of its goal to generate two-thirds of revenue from smoke-free products by 2030.
Sentiment: MIXED
Tickers: PM,
Keywords: business news, nicotine addiction, united states, philip morris international inc, video first, tobacco use,
Source: https://www.cnbc.com/2025/01/29/-how-zyn-helped-philip-morris-international-make-a-comeback-.html