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Nike expects sales will plunge in current quarter as it faces tariffs, sliding consumer confidence - TL;DR CNBC

Nike expects sales will plunge in current quarter as it faces tariffs, sliding consumer confidence

Publishing timestamp: 2025-03-20 16:00:01


Summary

Nike expects sales decline in current quarter to be worse than expected due to tariffs, sliding consumer confidence, and slow turnaround. Company's gross margin expected to fall as it liquidates excess inventory. CEO acknowledges progress but not satisfied with overall results. Challenges include new tariffs, weak consumer sentiment, and competition. Nike focusing on innovation and partnerships to boost revenue and market share.


Sentiment: NEGATIVE

Tickers: NKELULU

Keywords: businessbusiness newsnike incbreaking news: earningsdonald trumpearningsdividendsretail industryelliott hillchinabreaking news: businessdonald j. trump

Source: https://www.cnbc.com/2025/03/20/nike-nke-q3-2025-earnings.html


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