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Temu slashes U.S. ad spending, plummets in App Store rankings after Trump China tariffs - TL;DR CNBC

Temu slashes U.S. ad spending, plummets in App Store rankings after Trump China tariffs

Publishing timestamp: 2025-04-16 18:36:36


Summary

Chinese online retailer Temu has reduced its online ad spending in the U.S. following President Trump's tariffs, leading to a drop in its ranking in Apple's App Store. The company, along with rival Shein, plans to raise prices in response to the tariffs. This has impacted their business models and advertising strategies, with other Chinese retailers rising in the app store ranks.


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Source: https://www.cnbc.com/2025/04/16/temu-cuts-us-ad-spend-drops-in-app-store-rank-after-trump-tariffs-.html


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