Nike teams up with Kim Kardashian shapewear brand Skims as it looks to reach more women
Publishing timestamp: 2025-02-18 15:11:37
Summary
Nike has partnered with Kim Kardashian's Skims to launch a new brand called NikeSKIMS, aiming to attract more women and compete with other activewear brands. The partnership will help Nike bring in new products and potentially help Skims with its IPO plans.
Sentiment: MIXED
Keywords: business, lululemon athletica inc, nike inc, kim kardashian, victoria's secret & co, breaking news: business, business news, retail industry,
Source: https://www.cnbc.com/2025/02/18/nike-teams-up-with-skims-to-launch-new-brand.html