Tequila maker says tariffs won't affect his prices. Here's why he plans to absorb costs
Publishing timestamp: 2025-04-02 11:00:01
Summary
Suerte Tequila will absorb all tariff costs, taking advantage of factory ownership and low agave prices to keep prices low and maintain competitive edge in the tequila market. Despite warnings from larger tequila makers about possible price hikes due to tariffs, Suerte Tequila's CEO believes their independence and control over production costs will allow them to continue growing their business without passing costs on to customers.
Sentiment: POSITIVE
Tickers: DEO,
Keywords: breaking news: business, retail industry, breaking news: politics, politics, business, business news, diageo plc,
Source: https://www.cnbc.com/2025/04/02/tequila-maker-says-tariffs-wont-affect-prices-heres-why.html