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Tesla brand value shed $15 billion in 2024 with aging lineup, Musk at helm, researchers found - TL;DR CNBC

Tesla brand value shed $15 billion in 2024 with aging lineup, Musk at helm, researchers found

Publishing timestamp: 2025-01-21 07:30:01


Summary

Tesla's brand value dropped for the second straight year in 2024, falling to $43 billion from $58.3 billion at the beginning of the year. Factors contributing to the decline include an aging lineup of vehicles and CEO Elon Musk's "antagonism." Despite Tesla's stock price soaring, consumer sentiment towards the brand has decreased, especially in Europe. Musk's political activities and public persona are seen as potential downsides for the company. Other Musk-led brands like X and SpaceX have also seen fluctuations in brand value.


Sentiment: MIXED

Tickers: TMTSLA

Keywords: donald trumpbreaking news: politics jr.marketingtesla inctoyota motor corpelon muskautospoliticstechnologyventure capitalbusiness news

Source: https://www.cnbc.com/2025/01/21/tesla-lost-15-billion-in-brand-value-in-2024-brand-finance-found.html


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